Developing Marketing Strategies During Turbulent Economic Times
Gene Holland
Associate Professor
Columbia Basin College
Learn how to utilize key marketing tools to grow your business, like how segmentation and positioning are essential to the strategic planning process and industry and competitor analysis techniques to make better resource allocations.
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Developing a Sales-Oriented Company
TBA
Your employees represent the principles and values of your company. The principles of creating partnerships with customers transcend all areas, so it is essential for everyone to understand the importance of honing these skills. This seminar will offer CEOs a new perspective on instilling a sales-oriented culture, not only for the sales force, but with every employee in the company.
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Leadership & Organizational Development
Michael Johnson
Assistant Professor of Management
Foster School of Business
This seminar teaches business owners how to recognize different team dynamics, and the importance of creating well-designed teams which can lead to an overall increase in company performance and team stability |
Financial Management and Accounting
Helen Adams
Lecturer of Accounting
Foster School of Business
Many small businesses struggle with making decisions using financial statements as a guide. In this session you will learn some of the basics of Accounting and how to fit them to your business decisions. |
Tools for Effective Human Resource Management
(Yakima Valley Only)
Panel of Faculty and Business Professionals
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Selling to New Clients (Tri-Cities Only)
Panel of Faculty and Business Professionals
This seminar will feature a panel of purchasing managers from major corporations and government agencies who are looking to purchase products and services. This seminar will provide you with a chance to learn directly from the people who will want to buy your products and services and to build new relationships. |
Tri-Cities Program Schedule
| February 18 |
Leading a Highly Effective Organization |
| March 4 |
Developing a Sales-Oriented Company |
| March 18 |
Financial Management |
| April 1 |
Marketing and Branding |
| April 15 |
Secrets of Business Success |
| April 15 |
Human Resource Seminar |
Yakima Program Schedule
| February 18 |
Leading a Highly Effective Organization |
| March 4 |
Developing a Sales-Oriented Company |
| March 18 |
Financial Management |
| April 1 |
Marketing and Branding |
| April 29 |
Secrets of Business Success |
| April 29 |
Selling to New Clients |
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Locations
Tri-Cities
Columbia Basin College
2600 North 20th Avenue
Pasco, WA
Yakima
Yakima Valley Community College - Grandview Campus
500 W. Main Street
Grandview, WA
Program Cost
The cost for attending the BEDC Business Certificate Program is $500. The tuition fee covers:
- Registration for Certificate Program
- Program Materials
- Parking
- Light Refreshments
Partial Scholarships
Thanks to the generous support of our sponsors, we are able to offer a limited number of scholarships that covers 50% of the cost. Please indicate in your RSVP e-mail that you would like to be considered.
Moneytree Scholarships
Members of one of the below listed chambers of commerce associated with the Association of Washington State Hispanic Chambers of Commerce (AWSHCC) are eligible to receive a Moneytree scholarship that covers the entire tuition.
- Central Washington Hispanic Chamber of Commerce
- Hispanic Business and Professional Association of Spokane
- King County Hispanic Chamber of Commerce
- North Central Washington Hispanic Chamber of Commerce
- Northwest Washington Hispanic Chamber of Commerce
- Pierce County Hispanic Chamber of Commerce
- Tri-Cities Hispanic Chamber of Commerce
Business Education Program Manager
Paola M. Ledesma
206-616-8090
paolam@u.washington.edu
BEDC BUSINESS CERTIFICATE PROGRAM SPONSORS
YAKIMA VALLEY PROGRAM
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TRI-CITIES PROGRAM

BEDC BUSINESS CERTIFICATE PROGRAM PARTNERS
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